Summer holidays
A beach in the mall
A pop-up beach experience for indoor or outdoor spaces — a summer day out without leaving the centre.
Visit popupbeach.co.ukFor shopping-centre marketing and venue teams
Give shoppers a reason to come back.
Your atrium could be the talk of the school holidays. We help centre teams turn empty floor space into something families plan a trip around — for one season, or all four.
Sound familiar?
The calendar keeps coming round. The ideas need to keep up.
01
Same activity, every year
Regular visitors notice when the half-term offer looks just like last year's. A fresh attraction gives them something new to talk about.
02
Space that isn't earning its keep
Malls, atriums and car parks sit quiet between campaigns. The right attraction can turn that space into a destination.
03
Planning one event at a time
Booking each season separately takes time. Planning the year together means each moment builds on the last.
Picture this
What could your centre look like this year?
A few attractions from across the Spotted Frog family, and the seasons they could suit. Every centre is different, so we'd talk through what fits yours.
Half-term and weekends
Crazy golf in the atrium
Pop-up crazy golf courses that families and groups of friends can play between shops.
Visit crazygolfevents.com
Christmas
Step inside a snow globe
Giant walk-in snow globes and festive attractions that give your Christmas season a centrepiece.
Visit globehire.co.ukPhotographs show the attractions themselves, not past client events.
We do not hibernate
Think in seasons, not one-offs.
A programme across the year gives shoppers something to look forward to each time they visit. Start with one season, or ask us to sketch out all four.
Spring
Easter and the spring holidays — an early reason for families to visit.
Summer
The long school break, when families are looking for things to do.
Autumn
Half-term and Halloween, as the evenings draw in.
Winter
The festive season, your busiest weeks of the year.
Getting started
Three steps from idea to plan.
- 1
Tell us the basics
Your centre, the dates you have in mind and who you want to reach. A rough idea is enough.
- 2
Talk through ideas
We look at which attractions could suit your space and visitors, and talk them through with you.
- 3
Firm up the details
Space, access, power, paperwork, availability and cost — worked out together before anything is agreed.
Helpful to have to hand (but not essential)
- Your audience
- What it's for
- Dates you're considering
- Where in the centre
- One centre or several
- Rules your team already knows about
Want more detail first? Read our guide to planning a year-round programme
Which season are you planning for?
Tell us about your centre and the dates you have in mind. We'll come back to you to talk through what could work.