Bespoke brand activations
If you can imagine it, we can build it.
You know your product. We know how to give people a reason to stop and pay attention. Bring a vision and a loose concept — we design and build bespoke attractions in-house, and develop them with you until they're real.
What are you trying to get across?
Start with the person you want to reach, not the format.
Get it into their hands
Some products only make sense once someone has tried them. An activation puts it in front of the right people at exactly the right moment.
Give people a reason to stop
Most shoppers move through a space on autopilot. Something unexpected breaks the pattern and earns a second look.
Make it worth talking about
When a moment is good enough, people photograph it, post it and tell a friend. That's the reach you're really after.
Designed and built in-house
A vision and a loose concept is all it takes to start.
Some briefs arrive fully formed. Most arrive as a hunch — a feeling, a reference photo, a product that needs a setting. That's enough. We work through it with you, then design and build the attraction ourselves.
Designed here
Concept, look and detailing developed in-house and shaped around your brand, rather than lifted from a template.
Built here
We build what we design, so the idea you approved is the attraction that turns up.
Developed with you
Your knowledge of the product, our knowledge of events and build, worked through together before anything is committed.
Made to be unique
Designed for one brief, one audience and one place. No two come out the same.
We don't start with 'no'.
If an idea sounds awkward, unusual or a bit ambitious, that usually just means it hasn't been worked through yet. Tell us what you're picturing and we'll be straight with you about what it would involve.
Every attraction starts from a blank page around your brief — no two come out the same.
Where are you trying to reach people?
The place shapes the idea.
A launch in a store, a fortnight on a high street, a tour of several sites — the setting changes what the attraction has to be. Tell us where you're thinking and we'll work back from there.
In a retail space
Somewhere people are already walking past, ready to buy.
On a high street
Somewhere that needs a reason for people to come into town.
At an event
Somewhere people have already come to have an experience.
Across several sites
One idea that has to hold up in more than one place.
Or start from something that already exists.
Not every brief needs a build from scratch. Some brands take an attraction that's already being made and make it their own. Have a look across the family and tell us which direction feels right.
Getting started
Three steps from idea to plan.
- 1
Tell us what you're picturing
A vision, a mood, a product, a half-formed thought. Rough is fine — that's what the conversation is for.
- 2
We shape it together
We talk through what could carry your message, what's realistic and what it would take to get there.
- 3
We design and build it
Once you're happy with the direction, it moves from drawing to finished attraction.
All we need is a vision and a loose concept. Helpful to have to hand:
- What you're launching or promoting
- The people you want to reach
- Where and when
- How long it runs
- Brand guidelines
- Who signs it off
- A rough budget
Want more detail first? Read our guide to briefing a branded attraction
What would get your audience to stop?
Tell us what you're trying to achieve and we'll tell you what could carry it. A vision and a loose concept is all it takes to start.