Planning guides
Guides for planning events, attractions and trails.
Practical frameworks for teams preparing a brief — what to decide yourself and what to ask a prospective supplier.
Shopping centres
How to Plan a Year-Round Shopping Centre Events Programme
For centre marketing and events teams: setting objectives and audiences, choosing one moment or a programme, picking seasons and dates, briefing a supplier, and deciding what success looks like.
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How to Brief a Supplier for a Branded Attraction
For marketing teams and agencies: objective, sites and dates, choosing an attraction, artwork and approvals, on-site and safety questions, reporting, and a briefing checklist.
Read the guideTown centres
How to Plan a Town-Centre Trail
For councils, BIDs and town-centre partnerships: purpose and audiences, the route, local partners, dates, taking part, permissions, assessing the trail, and a brief checklist.
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